Our Story
Our Story
Our Story
From humble beginnings to Malta’s trusted name in home appliances for over 50 years.
The Early Years (1970s–1980s)
The Early Years (1970s–1980s)
Ventura’s story begins in the 1970s, when Mr. Anthony Ventura started building boats with his five uncles. By 1975, his entrepreneurial spirit led him to open two small household goods shops in his hometown of Kalkara — one focused on small appliances, the other on larger white goods.
Ventura’s story begins in the 1970s, when Mr. Anthony Ventura started building boats with his five uncles. By 1975, his entrepreneurial spirit led him to open two small household goods shops in his hometown of Kalkara — one focused on small appliances, the other on larger white goods.
Ventura’s story begins in the 1970s, when Mr. Anthony Ventura started building boats with his five uncles. By 1975, his entrepreneurial spirit led him to open two small household goods shops in his hometown of Kalkara — one focused on small appliances, the other on larger white goods.
In 1981, the company, officially registered as General Gas Limited, began transitioning from a local reseller to a direct importer of appliances. Mr. Ventura travelled across Europe to build relationships with manufacturers, determined to bring better value and higher-quality products to the Maltese market.
In 1981, the company, officially registered as General Gas Limited, began transitioning from a local reseller to a direct importer of appliances. Mr. Ventura travelled across Europe to build relationships with manufacturers, determined to bring better value and higher-quality products to the Maltese market.
In 1981, the company, officially registered as General Gas Limited, began transitioning from a local reseller to a direct importer of appliances. Mr. Ventura travelled across Europe to build relationships with manufacturers, determined to bring better value and higher-quality products to the Maltese market.
Growth Through Manufacturing (1983–1986)
Growth Through Manufacturing (1983–1986)
Growth Through Manufacturing (1983–1986)
In 1983, Ventura acquired a factory at Ricasoli Industrial Estate. This marked the beginning of local assembly and manufacturing of cookers, refrigerators, washing machines, and other domestic appliances.
In 1983, Ventura acquired a factory at Ricasoli Industrial Estate. This marked the beginning of local assembly and manufacturing of cookers, refrigerators, washing machines, and other domestic appliances.
In 1983, Ventura acquired a factory at Ricasoli Industrial Estate. This marked the beginning of local assembly and manufacturing of cookers, refrigerators, washing machines, and other domestic appliances.
This era also introduced the ‘General’ brand to the Maltese market — the result of a collaboration with the Italian company Tecnogas. Ventura even began exporting goods to neighbouring Mediterranean countries like Libya.
This era also introduced the ‘General’ brand to the Maltese market — the result of a collaboration with the Italian company Tecnogas. Ventura even began exporting goods to neighbouring Mediterranean countries like Libya.
This era also introduced the ‘General’ brand to the Maltese market — the result of a collaboration with the Italian company Tecnogas. Ventura even began exporting goods to neighbouring Mediterranean countries like Libya.
During this time, the company rapidly expanded its retail footprint, opening stores across Malta in Ħamrun, Żabbar, Valletta, Birkirkara, Cospicua, Paola, and Gozo, many of which continue to operate today.
During this time, the company rapidly expanded its retail footprint, opening stores across Malta in Ħamrun, Żabbar, Valletta, Birkirkara, Cospicua, Paola, and Gozo, many of which continue to operate today.
During this time, the company rapidly expanded its retail footprint, opening stores across Malta in Ħamrun, Żabbar, Valletta, Birkirkara, Cospicua, Paola, and Gozo, many of which continue to operate today.
Retail & Wholesale Expansion
Retail & Wholesale Expansion
Ventura adopted a hybrid model of direct-to-consumer retailing and wholesale distribution. In addition to its owned stores, the company supplied products to numerous local retailers — helping Ventura build a national reputation as a trusted name in household appliances.
Ventura adopted a hybrid model of direct-to-consumer retailing and wholesale distribution. In addition to its owned stores, the company supplied products to numerous local retailers — helping Ventura build a national reputation as a trusted name in household appliances.
Ventura adopted a hybrid model of direct-to-consumer retailing and wholesale distribution. In addition to its owned stores, the company supplied products to numerous local retailers — helping Ventura build a national reputation as a trusted name in household appliances.
A True Family Business
A True Family Business
From its earliest days, Ventura has been a family affair. Mrs. Georgette Grech Ventura, Mr. Ventura’s daughter, accompanied him on business trips from a tender age. Today, she serves as Chief Financial Officer, having remained deeply involved in the business her entire life.
From its earliest days, Ventura has been a family affair. Mrs. Georgette Grech Ventura, Mr. Ventura’s daughter, accompanied him on business trips from a tender age. Today, she serves as Chief Financial Officer, having remained deeply involved in the business her entire life.
From its earliest days, Ventura has been a family affair. Mrs. Georgette Grech Ventura, Mr. Ventura’s daughter, accompanied him on business trips from a tender age. Today, she serves as Chief Financial Officer, having remained deeply involved in the business her entire life.
In 1998, Mr. Adrian Grech joined the company as Sales Director, bringing new energy and commercial strategy to the business. His leadership helped further expand Ventura’s presence across Malta.
In 1998, Mr. Adrian Grech joined the company as Sales Director, bringing new energy and commercial strategy to the business. His leadership helped further expand Ventura’s presence across Malta.
In 1998, Mr. Adrian Grech joined the company as Sales Director, bringing new energy and commercial strategy to the business. His leadership helped further expand Ventura’s presence across Malta.
Together, Mr. Ventura, Mrs. Grech Ventura, and Mr. Grech form the leadership backbone of the company — creating more than just a successful business, but a culture of collaboration, care, and long-term vision. Their close partnership has fostered a true sense of family across the entire company — a value shared by staff, suppliers, and customers alike.
Together, Mr. Ventura, Mrs. Grech Ventura, and Mr. Grech form the leadership backbone of the company — creating more than just a successful business, but a culture of collaboration, care, and long-term vision. Their close partnership has fostered a true sense of family across the entire company — a value shared by staff, suppliers, and customers alike.
Together, Mr. Ventura, Mrs. Grech Ventura, and Mr. Grech form the leadership backbone of the company — creating more than just a successful business, but a culture of collaboration, care, and long-term vision. Their close partnership has fostered a true sense of family across the entire company — a value shared by staff, suppliers, and customers alike.
Scaling Up (2006–Present)
Scaling Up (2006–Present)
In 2006, Ventura moved its operations to the Bulebel Industrial Estate. In 2020 it launched a newly constructed headquarters and factory. This 10,000+ square metre facility includes:
In 2006, Ventura moved its operations to the Bulebel Industrial Estate. In 2020 it launched a newly constructed headquarters and factory. This 10,000+ square metre facility includes:
In 2006, Ventura moved its operations to the Bulebel Industrial Estate. In 2020 it launched a newly constructed headquarters and factory. This 10,000+ square metre facility includes:
Warehousing & Logistics
After-Sales & Spare Parts Departments
Technical Workshops
Main Administrative Offices
Warehousing & Logistics
After-Sales & Spare Parts Departments
Technical Workshops
Main Administrative Offices
Warehousing & Logistics
After-Sales & Spare Parts Departments
Technical Workshops
Main Administrative Offices
Ventura also operates a flagship showroom in Marsa, alongside other outlets in Paola, Ħamrun, Żabbar, Qormi, and Gozo.
Ventura also operates a flagship showroom in Marsa, alongside other outlets in Paola, Ħamrun, Żabbar, Qormi, and Gozo.
Ventura also operates a flagship showroom in Marsa, alongside other outlets in Paola, Ħamrun, Żabbar, Qormi, and Gozo.
Global Reach, Local Expertise
Global Reach, Local Expertise
Over the decades, Ventura has partnered with manufacturers across Germany, Italy, France, USA, China, South Korea, Poland, Greece, Romania, and more. The company has proudly represented numerous global appliance brands while maintaining a strong focus on the local market.
Over the decades, Ventura has partnered with manufacturers across Germany, Italy, France, USA, China, South Korea, Poland, Greece, Romania, and more. The company has proudly represented numerous global appliance brands while maintaining a strong focus on the local market.
Over the decades, Ventura has partnered with manufacturers across Germany, Italy, France, USA, China, South Korea, Poland, Greece, Romania, and more. The company has proudly represented numerous global appliance brands while maintaining a strong focus on the local market.
Our Brands, Our Legacy
Our Brands, Our Legacy
Today, Ventura owns and operates three proprietary brands, each reflecting decades of product expertise:
Today, Ventura owns and operates three proprietary brands, each reflecting decades of product expertise:
Today, Ventura owns and operates three proprietary brands, each reflecting decades of product expertise:
General – Our heritage brand, first launched in the 1980s
AVG – Created in 2010 to offer reliable and affordable home appliances
haüss – A new generation of sleek, design-led, premium appliances
Ventura Today
Ventura Today
From a humble start in Kalkara to a nationwide enterprise, Ventura remains a proudly Maltese, proudly family-owned company — a business built on trust, commitment, and legacy. Now in its third generation, Ventura continues to evolve while staying true to the values that shaped its foundation.
From a humble start in Kalkara to a nationwide enterprise, Ventura remains a proudly Maltese, proudly family-owned company — a business built on trust, commitment, and legacy. Now in its third generation, Ventura continues to evolve while staying true to the values that shaped its foundation.
From a humble start in Kalkara to a nationwide enterprise, Ventura remains a proudly Maltese, proudly family-owned company — a business built on trust, commitment, and legacy. Now in its third generation, Ventura continues to evolve while staying true to the values that shaped its foundation.